There is no way back.


Part of the purpose with labelling is to promote a company or product profile. A good mindcatching logo is worth very much money. But people do not always see the same thing in the same picture (this is why it is so difficult to make good pictograms) , and sometimes things change.

In the early nineties Glaxo had a drawing of the ranitidine molecule as their logo for Zantac. For a couple of years I saw the molecule, and for a chemically oriented pharmacist it was a positive logo.


But one day I saw something else, and the logo changed value.








A man tearing open his large overcoat and exposing himself.